 |
|
|
|
How does it work? |
|
| |
By using one piece of information, your customer’s postcode, with the help of the Mosaic system we can build this extremely accurate picture for you, a picture that is key to you connecting with them, allowing you to identify their precise characteristics, so you can maximise your appeal to them.
Once we've built this picture of your current customers, we help you acquire new ones. We can tell you where and how many similar customers are near you, so you can target them, with minimum wastage and maximum effectiveness.
Mosaic is the leading customer classification system in Great Britain. It is a mix of census, demographic, household and property and socio-economic data that enable any customer data to be profiled, using only their postcode.
Mosaic is a highly sophisticated tool, comprising 61 customer types aggregated into 11 groups, to provide a very accurate classification that paints a rich picture of consumers in the UK in terms of their socio-demographics, lifestyle, culture and behaviour. |
|
|
|
|
| |
|
|
|
|
