 |
|
|
|
Case Study 1 |
|
| |
A fast growing and ambitious mid market hotel operator wanted to understand how to connect with its customers so it could develop a position and proposition that would separate it from its larger competitors and establish it as a real alternative. Not only that, but they also needed to know which markets to pursue; business, and/or leisure.
We worked with them, took all their admittedly jumbled up customer records and produced a detailed and precise profile of their customers. A profile that allowed us to tell them exactly who used them, for business, for leisure or for both, what made them tick and how they could develop their product offering and target their marketing to be successful in a market dominated by much larger brands.
Result: within 3 years, the group has tripled in size, achieves sector leading levels of occupancy and has the highest levels of customer satisfaction in the mid market hotel industry.
All by realising the value of their customer data, and understanding it. |
|
|
|
|
| |
|
|
|
|
