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Who should use it
  Simply any business wanting to maximise their return from their existing customers and to acquire new customers.

In other words, every business, from start-up to market leader, from hotel to members club, from single site to multi-national, be they in the private or public sector.

And, not just once. As your market changes, so your customers do. We recommend that a business considers updating their customer profile every year, using its ever evolving customer database.
 
       
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